Friends Adult Pants Unveils New Campaign on the Silent Struggle of Incontinence Among Middle-Aged Women
2026-10-21
Chennai: Nobel Hygiene Limited’s adult diaper brand, Friends, has launched a new television commercial (TVC) that reframes the conversation around adult incontinence among middle-aged women. Moving beyond the familiar narrative of destigmatising incontinence itself, the campaign zeroes in on a more immediate barrier to category adoption: hesitation of first-time trials. In India, one in three women above the ageRead More →
